📲 How to Do Swipe Up Link on Instagram: Complete Guide
🌟 Introduction
Instagram is one of the best platforms for driving traffic to websites, products, and videos 📈📱
👉 Earlier, Instagram had a popular feature called:
📲 “Swipe Up Link”
👉 Now, Instagram mainly uses:
🔗 Link Stickers
👉 In this guide, you’ll learn how to add links to Instagram Stories easily.
📘 What Happened to Swipe Up Links?
👉 Instagram replaced the old swipe-up feature with:
🔗 Story Link Stickers
👉 Instead of swiping up, users now tap the sticker to open the link.
👉 This change improved:
- User interaction
- Story customization
- Engagement
📱 Who Can Add Links on Instagram?
👉 Good news:
✔️ Most Instagram accounts can now use link stickers.
👉 Available for:
- Personal accounts
- Creator accounts
- Business accounts
on Instagram
🛠️ How to Add a Swipe Up Link (Link Sticker)
📸 Step 1: Open Instagram Stories
👉 Open Instagram app.
👉 Swipe right or tap:
➕ “Your Story”
🎥 Step 2: Create Story Content
👉 Add:
- Photo 📷
- Video 🎬
- Reel clip
🔗 Step 3: Tap Sticker Icon
👉 At the top, tap:
😊 Sticker icon
🌐 Step 4: Select “Link” Sticker
👉 Choose:
🔗 “Link”
👉 Then paste your website URL.
✏️ Step 5: Customize Sticker
👉 You can change sticker text:
Examples:
- Shop Now 🛍️
- Watch Video ▶️
- Read More 📖
📲 Step 6: Post Story
👉 Tap:
📤 “Your Story”
👉 Followers can now tap the link.
📈 Best Uses for Instagram Story Links
🛒 Online Stores
Send users to product pages.
🎥 YouTube Videos
Increase video views.
📰 Blogs & Articles
Drive website traffic.
📢 Promotions
Share offers and discounts.
💡 Tips for Better Link Clicks
🎯 Use Clear CTA
Examples:
- Tap Here 👆
- Learn More 📚
- Buy Now 🛍️
🎥 Use Engaging Stories
Interesting visuals increase clicks.
🔥 Add Motion & Arrows
Guide users toward the sticker.
⚠️ Common Mistakes
❌ Posting broken links
❌ Using too much text
❌ Poor-quality visuals
❌ No call-to-action
📊 Swipe Up vs Link Sticker
| Feature | Old Swipe Up | New Link Sticker |
|---|---|---|
| Action | Swipe | Tap |
| Customizable | Limited | More customizable |
| Availability | Limited accounts | Wider access |
💰 Why Instagram Links Matter for Business
👉 Story links help businesses:
- Increase traffic 📈
- Generate sales 💰
- Promote content 🎬
- Build audiences 🌍
❓ Frequently Asked Questions
📲 Does Instagram still have swipe up?
👉 Mostly replaced by link stickers.
🔗 Can everyone add links?
👉 Most accounts can now use them.
📱 Where is the link option?
👉 In the Story sticker menu.
💰 Are Instagram story links free?
👉 Yes.
📝 Conclusion
📲 Instagram’s old swipe-up feature has evolved into modern link stickers, making it easier for users to share websites, products, and videos.
👉 Whether you’re a creator, influencer, or business owner, using story links can greatly increase engagement and traffic.
🔥 Start using Instagram link stickers today to grow your audience faster!

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